“They Have No Idea How They Sound to Normal People”

Al Ritter

As I reflect on the state of our emotional stability in this country I constantly wonder, “How did we get here?” Is it just a Gen Z thing or did we arrive at this point by some other means? I stumbled on a video that seemed to explain it in terms I could wrap my head around.

Victor Davis Hanson explains it in a way that makes total sense. He explained it as corporate hiring policy has totally changed. What used to be company policy of working your way up through the ranks, being the janitor and working your way to management is now long gone.

Corporations are hiring business school graduates and placing them in higher management positions without making them learn the real world first.

This was the actual case for Alissa Heinerscheid the Bud Light Vice President for marketing. She did follow the preliminary trail of being a product of the liberal indoctrination by first graduating from Harvard, then onto Wharton Business School. From that point she was hired by General Mills on the Cheerios market branding. From there she went to Johnson and Johnson in the marketing department for Listerine. She was then hired directly into Anheuser-Busch as Vice President of marketing promoting Bud Light.

This woman that came from a privileged family and attended a prestigious private school then moved on through two liberal indoctrination colleges of higher learning. In her short 39 years of existence in this world, she is the classic example of someone who has skipped the steps of working her way up through the working world the very way her parents and grandparents did.

Reports have been made that the choice to use Dylan Mulvaney was made by a lower level assistant, but the point remains, that the final decision was hers to make. Equally as shocking was revelation that none of her actions had to be approved by senior executives higher than her.

As a direct result both Heinerscheid and the person who took over after her “resignation” have been released from their employ. One of the biggest shockers is that her personal wealth is estimated at over $2 million, and her salary at her firing was $431,000 a year!

So what can we glean from this catastrophe that reduced Anheuser-Busch $6 billion in market capitalization?

I don’t think it’s merely a Gen Z failure, I think it has been caused by liberal indoctrination at the school level, added to the fact of the inability to actually learn how to navigate the road of life BEFORE going into upper management. Her lack of empathy and arrogance lead her to make rash decisions about changing a brand entirely. Also the management above her position can share in the total failure of this advertising disaster.

She made this decision based on how she and she alone sees the world rather than what will make the company the most money for their shareholders. I see it as tunnel vision, the ability to tune everyone else’s opinion out and instead interject your view that represents small minority of the population. In short a lack of empathy has kept her from seeing the overall picture.

As Victor Davis Hanson says Gavin Newsom is the political equivalent of Heinerscheid, a product of privilege and arrogance with a lack of empathy for others as he leads California into the darkest stage of its life.

Sadly, Target hasn’t learned from her mistake and has fallen into the same abyss.

Victor Davis Hanson’s take:

https://www.youtube.com/watch?v=v4cTJLZEfHs

Heinerscheid’s Bio:

https://marketrealist.com/financial-analysis/who-is-alissa-heinerscheid/

https://wealthyspy.com/alissa-heinerscheid/